Two Simple Steps Make All The Difference

What happens when a customer submits a request for a brochure, or something tangible that is sent via regular mail? If they do it via your website, generally they receive a canned auto response indicating their request has been received.

That’s certainly better than nothing, but really savvy marketers will make sure they add the step of sending an email confirmation once the information has been sent. Let the customers know that you’ve fulfilled their request and they can expect the information soon.

Now they will anticipate getting the information, and can contact you if it doesn’t get there in a timely manner. All of this keeps an open line of communication with a prospective customer, and keeps you top of mind. This also makes them more receptive to further emails from the company.

If you really want to impress, once their request has been fulfilled, the second step is to follow up with an email to make sure they have received it, and ask if they have any additional questions. Make sure your message is appropriately timed and this will be a great opportunity for continued contact. It also demonstrates a level of respect and customer care that is memorable and sets you apart from your competition.